This means it dynamically adapts to different devices across smartphones, tablets and desktops.
The main advantage with responsive design is it means only one platform to serve your customer’s needs, eliminating the need for separate desktop and mobile sites.
This leads to major cost savings as well as increased customer satisfaction and sales.
Developed with over 16 years experience in eCommerce, the dotRetailer platform has rich functionality and a sphisticated, efficient back office.
The dotRetailer eCommerce control panel gives you complete control over what products are currently available online & how they are classified. The control panel also assists with maximum SEO along with the ability to merchandise where they appear.
Clients will have full control of customer information & be able to update & edit personal details as well as postal addresses. This view will also give them full access to order histories & gift vouchers.
The platform gives you full control of multiple, flexible shipping rates based on product type, country, region & zone. A click & collect service is also available, as well as being able to ship to multiple addresses.
The dotRetailer DataGateway allows for smooth integration to your back office & 3rd Party Systems, sharing data constantly to ensure your website information is up to date & accurate.
The dotRetailer platform comes with fully maximised onpage SEO capability, with full control over meta tags & friendly urls. The platform comes with Google xml sitemaps & in-built product schema to maximise SEO.
The latest Google Analytics tracking implemented along with eCommerce tracking & Google Tag Manager offers flexible management of reporting information.