Web Design Solutions Ltd.
provides corporate website design, eCommerce , internet marketing, SEO, hosting & system integration.
Web Design Solutions Ltd.
4a Heron Wharf
Belfast
BT3 9LE
graphic design
Top 5 Logo Rules
Your Logo - Clear and Concise
Logo should be unique and portray honesty: Many businesspersons looking for a logo want it to look like someone else’s, but, this is wrong. You can take ideas from other logos but come up with something highly unique and creative. The logo should portray the strengths of your business, in fact, the strengths themselves are unique otherwise how do you plan to decimate your competition? Be clear and concise.
Simple
Keep your logo simple. A complex graphic used for a logo can have negative effects since its recognition value will take time to be impressed on the customer’s mind. Also, simple logos are better to customize for printing use than the complicated ones. Simple but compelling is the mantra here and follow it for successful branding. Good examples here would be Prudential or Nike.
Colors
Always check the logo in black and white. If the logo does not appeal in monochrome, it will not appeal in any other color.
Scalable and flexible:
A simple logo is scalable to any size. Make sure that the logo design that you have is scalable and does not lose its appeal when made smaller or enlarged.
Symmetry
A logo should be well balanced and appeal to the symmetric aesthetics. This will make sure that the logo appears balanced to the human eye. The factors that effect symmetry are many – color, shape, line density etc. Make sure that you instruct your logo designer accordingly.
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